The Linkeight story began in 2009 in response to a pressing need of Kiwi companies wanting to manufacture offshore. Jeremy and the team could see these companies needed to cushion the risk and fast-track success when navigating the complex nature of getting products made in China and to market.

Linkeight brought onboard Leverage to refresh its branding and develop an online platform for growth.

We conducted a brand strategy workshop to identify the brand voice and ideal customer avatar.

The information gathered in this step informed the development of the website.