Honouring the past,
Inspiring the Future

All about New Zealand Deerstalkers Association...

Founded in 1937, the New Zealand Deerstalkers Association Incorporated (NZDA) represents the interests of New Zealand’s hunters as a not-for-profit and non-government organisation (NGO).

The NZDA consists of a network of 48 branches spread across New Zealand with over 8,000 members.

Branches are our local hunting clubs, run by volunteer hunters for hunters.

With a proud membership base and a diverse range of stakeholders, it was important that we treated the rebranding with care.

Working directly with the National Executive, a volunteer board distributed around New Zealand,
Leverage conducted remote brand strategy workshops to identify the core brand attributes customer segments and brand language.

The result was a scalable logo system that could be applied across a range of mediums by NZDA volunteers at both a national and branch level.

Over the past year, the National Executive engaged a media consultant and branding expert, Leverage. The result is a stunning suite of new logos, fonts and styles fit for our times. We want our brand to reflect the culture of our Association and to ultimately stand out. Our current brand identity has not kept pace with technology, and the brand refresh will mean it is fit for purpose across digital platforms and give us an opportunity to bring more consistency across our branches and social media accounts. Our updated look is modern and fresh but is not a wholesale change to our existing identity.

Gwyn Thurlow,

Services Provided

Brand Strategy, Branding Design,

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