Wellington – New Zealand
Queenstown – New Zealand
Founded in 1937, the New Zealand Deerstalkers Association Incorporated (NZDA) represents the interests of New Zealand’s hunters as a not-for-profit and non-government organisation (NGO).
The NZDA consists of a network of 48 branches spread across New Zealand with over 8,000 members.
Branches are our local hunting clubs, run by volunteer hunters for hunters.
With a proud membership base and a diverse range of stakeholders, it was important that we treated the rebranding with care.
Working directly with the National Executive, a volunteer board distributed around New Zealand,
Leverage conducted remote brand strategy workshops to identify the core brand attributes customer segments and brand language.
The result was a scalable logo system that could be applied across a range of mediums by NZDA volunteers at both a national and branch level.