Digital Strategy Specialists, W G T N , N Z

Start Up

Starting a business can be scary. 

We work with makers, builders, and founders to bring businesses to life. We pair entrepreneurs and promising ideas with the tools and resources needed to grow companies.

We support our partners every step of the way, guiding them through our rigorous evaluation process and giving them access to our team of skilled developers, designers, marketers, and operators who move quickly and methodically to bring proven products to the market.

Our Process

It all starts with a twist of number eight wire, flash of brilliance and a bloody great idea.

Each concept is taken through through our proven evaluation process. No idea is too precious, and every idea must be tested.

We define the problem and the solution.

We evaluate the market, the industry, and the competition. If the signals are weak, the idea is killed. If the lights are flashing green, we’re taking off.

We back our partners to the fullest. Ideas are validated through early marketing and prototypes.

Continuously testing and integrating lessons learned, then we formally launch.

A new company is created, capital is raised, and the hard work begins.

Together we build the business of your dreams and achieve amazing results.

Leverages Startup Process

Idea Generation

We start by creating idea napkins to get all the rough ideas out. For good ideas, we’ll create a business model canvas one-pager. This includes the value proposition, key partners and activities, customer relationships, and pay expectations.

Analysis & Research

We run the idea through industry fit, market, and competitive analyses. If the idea passes all three tests and we feel there is a need, it moves onto the next step.

Customer Validation

A critical step in the process, we test draft messaging against real potential customers by driving traffic to a landing page, capturing emails, and measuring conversion. From there, we may call specific people who are particularly enthusiastic about the idea to get deeper feedback.

Financial Modeling

The idea is viable; now it’s time to create the financials so this business can run. We create the first draft of a budget in order to prototype and hire a leadership team.


Based on scope and need, we tap an individual contributor or assemble a team of product strategists, designers, and engineers to build an MVP.

Spin Out & Scale

Once a leader is hired to run the business, we dive deep into financials, create a business plan and investor decks. Leverages resources and network help the budding business successfully grow, scale, and enter the market.

Case Study

Points South

Online Retailer – Redesign, ontime and on budget. Increased traffic by 138%

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Got a new project or looking for an ongoing design partner?

Our Process.

Strategy first, Every time

Focussing on brand strategy, digital strategy and marketing strategy we dive deep to define your businesses true purpose by researching your organisation, your customers and the market.


We lead with the idea. Once defined we use our in-house skills in brand design, UX design and copywriting to create identities, campaigns, print and digital collateral.


Our development team can deliver creative websites and eCommerce websites through to complex web applications and API development. If we can dream it, our team can build it.


We don’t just help create the idea, we get it to market. Whether it’s social media marketing, SEO, paid search or email marketing we manage your campaigns to make sure they deliver results.