This Agency’s End-of-2020 PSA Wins Prize for Most F-Bombs Ever.

OK, who wants to say a big FU! to 2020 and kick this miserable year out the door?

That would be the entire human race.

Of course, Toronto agency Public couldn’t fit all 7.8 billion of the planet’s inhabitants in this profoundly profane (and NSFW) 90-second spot, designed to drive donations to the Mental Health Coalition and the Black Health Alliance. Still, dozens of folks show up, flipping the bird and dropping F-bombs to let 2020 know exactly how they feel.

“Fuck you, New Zealand!” screams a guy on a bridge. “You think you’re better than us? Well, you are. BUT FUCK YOU ANYWAY!”

It’s an amusingly pointed exercise in catharsis, with Station Film director Brendan Gibbons employing quick cuts to present diverse folks in various locations who drop F-bombs with glee.

This article was originally published on Muse

Check out more of their work at http://publicinc.com.

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